Sugar Station Confectionary
Southland, Northland, Chadstone, Southern Cross Station, Highpoint, Belconnen, Canberra Centre, Elizabeth Street -- Victoria and Australian Captial Territory 2007-2012Our retail design expertise enables a larger franchising strategy for this confectionary business which currently has nine stores operating in Melbourne and Canberra.
Sugar Station’s confectionary is bright and bold. Our design for their stores’ logo (with Studio Round) places the product at the frontline of the graphic and physical identity of the stores.
Each store is designed to work within the design constraints of Westfield, GPT and QIC retail developments while having distinct design details to set them apart from adjacent tenancies.
The confectionary range of each store is broad and their display and storage required the designing of a complex joinery system incorporating popcorn machines, ice-cream fridges, drinks fridges, pucker powder dispensers, candy-floss machines and bar-line stands - all sold through multiple till coordinated systems and secured with a CCTV network.
PHOTOGRAPHY BY ALBERT COMPER