OverLogo
MELBOURNE. 2003OverLogo is built nostalgia: a giant abacus made of 7,000 play pen spheres that coalesce as a 1980s tram ticket in a lane-way, clearly visible from the offices of 101 Collins Street above.
Yearning for a time when trams were patrolled by conductors who carried leather purses and ticket punchers, OverLogo attempted to ‘validate’ the city by putting a dark and grimy lane-way on the map. This was achieved in spectacular fashion in 2007 when Corporation Lane, its popularity accelerated by OverLogo, was renamed AC/DC Lane in honour of the band.
While framing the lane-way in the realm of high art, OverLogo was in turn designed to be framed by the ravages of the city.
Vandalised by nightclub goers and battered by garbage trucks it became tattered at its edges, just like the small yellow paper ticket it emulated and augmented
IN COLLABORATION WITH LOU WEIS
PHOTOGRAPHY BY JAN VAN SCHAIK